Google Performance Max (PMax) Optimization Framework: Cut Junk Spend

Google Performance Max (PMax) ek powerful automation machine hai — lekin agar ise bina restrictions ke chhod diya jaye, to ye 50%+ budget aapke apne brand keywords aur cheap YouTube/Display placements par uda deta hai.

1. Exclude Brand Keywords via Account-Level Exclusion Lists

PMax hamesha aapke brand searchers ko convert karke fake high ROAS dikhayega. Ek dedicated Brand Search campaign chalayein aur PMax me brand terms ko exclude karein.

2. Turn Off URL Expansion If Landing Pages Are Specific

Agar aap kisi specific product category ke liye PMax run kar rahe hain, to "Final URL Expansion" ko band karein taaki traffic irrelevant blog pages par na jaye.

3. Feed-Only PMax for High-Intent E-commerce Shopping

E-commerce brands ke liye asset-less / feed-only PMax structure Shopping results par dominate karta hai bina low-quality Display banner clicks ke.