Terms of Service

1. Who these terms are between

These terms govern the services provided by Ishant Dubey, a sole proprietor based in Bhopal, Madhya Pradesh 462011, India ("we", "us"), to you or the organisation you represent ("client", "you"). By engaging us, or by paying an invoice, you accept these terms.

Where you have signed a separate proposal, scope document or agreement with us, that document takes precedence over these terms wherever the two conflict.

2. Services we provide

We provide some or all of the following, as set out in your proposal:

• Google Ads and Meta Ads campaign strategy, setup, management and optimisation
• Technical SEO, on-page SEO and content strategy
• Conversion tracking implementation — GA4, Google Tag Manager, server-side tracking and Conversions API
• Landing page and funnel development
• Marketing automation and reporting

3. What is in scope, and what is not

Scope is defined in your proposal. Anything not written in the proposal is out of scope. If you request additional work, we will quote it separately and begin only after you approve in writing (email or WhatsApp confirmation counts as writing).

4. Your responsibilities

• Provide accurate business information, and the access we need (ad accounts, analytics, website, domain or DNS where relevant)
• Respond to approval requests within a reasonable time — delays in approvals shift delivery dates
• Ensure everything you supply (copy, images, offers, claims, product data) is accurate, legal, and yours to use
• Comply with the advertising policies of Google, Meta and any platform we run campaigns on
• Maintain your own backups of your website and data

We may pause or decline work that would breach a platform policy or Indian law. That is not a breach of these terms by us.

5. Fees, invoicing and taxes

• Fees, billing cycle and payment terms are as stated in your proposal or invoice
• Retainers are billed in advance for each cycle. Project work is billed as milestones stated in the proposal
• Invoices are payable within 7 days of the invoice date unless stated otherwise
• Applicable Indian taxes are charged in addition to the fees, where applicable
• If an invoice is more than 15 days overdue, we may pause work until it is cleared. We will tell you before pausing

6. Results, forecasts and no guarantee

We are paid for professional work, not for a guaranteed outcome. Any figure we discuss — ROAS, cost per lead, ranking, traffic or revenue — is a projection based on available data, not a promise. Performance depends on your offer, pricing, market, competition, sales follow-up, seasonality and platform changes, many of which we do not control.

Case studies and past results shown on this website are real and belong to specific clients in specific conditions. They are not a prediction of what your account will do. See our Disclaimer.

7. Intellectual property

• Work we create specifically for you — ad creatives, copy, landing pages, tracking configuration — becomes yours once the related invoice is paid in full
• Our pre-existing methods, templates, frameworks, scripts, dashboards and internal tools remain ours. You receive a licence to use them for your own business, but not to resell or redistribute them
• You keep ownership of everything you supply to us, and grant us permission to use it for the purpose of delivering the services
• Unless you ask us in writing not to, we may name you as a client and show anonymised performance metrics in our portfolio

8. Account ownership and access

Wherever possible, ad accounts, analytics properties, domains and tracking assets are created in your name and under your ownership, with us added as a manager. When our engagement ends, we remove our access and you keep the accounts, the data and the history. We do not hold your accounts hostage.

9. Confidentiality

Each side will keep the other's non-public business information confidential, and use it only to perform or receive the services. This survives the end of the engagement. It does not apply to information that is already public, that you already had, or that we are required to disclose by law.

10. Limitation of liability

To the maximum extent permitted by Indian law, our total liability for any claim connected to the services is limited to the fees you paid us in the three (3) months before the claim arose.

We are not liable for indirect or consequential loss, loss of profit, loss of data, or loss of business opportunity. We are not liable for the acts of ad platforms — including account suspensions, policy changes, disapprovals, pricing changes, reporting errors, or outages — where those are outside our control. Nothing in this clause limits liability that cannot be limited by law, including liability for fraud.

11. Term and termination

• Either side may end a retainer by giving 30 days' written notice
• Fees for the current cycle and for work already performed remain payable
• Either side may terminate immediately if the other commits a material breach and does not fix it within 14 days of being told about it
• On termination we hand over deliverables completed and paid for, and transfer or remove our access as you direct

Refunds are governed by our Refund Policy.

12. Governing law and disputes

These terms are governed by the laws of India. The courts at Bhopal, Madhya Pradesh have exclusive jurisdiction. Before starting proceedings, both sides agree to attempt to resolve the dispute in good faith by discussion for at least 30 days.

13. Changes to these terms

We may update these terms. The version in force is the one published on this page when you engage us or renew. Material changes to an ongoing engagement will be notified to you by email.

14. Contact

Ishant Dubey, Bhopal, Madhya Pradesh 462011, India · [email protected] · +91 87708 00440