Marketing, Tracking & Scaling Insights
Tactical breakdowns from managing ₹2Cr+ ad spend. Zero theoretical fluff — only live tested frameworks.
Meta Ads
Why Facebook Ads ROAS Drops After Scaling (7 Real Fixes for 2026)
Scaling past ₹50K/day budget without tanking your ROAS requires audience exhaustion control, creative rotation, and first-party attribution.
Tracking & Analytics
Shopify + Meta CAPI & GA4 Server-Side Setup: Step-by-Step Diagnostic Guide
Why native browser pixels lose 20-30% of purchase data due to iOS/ad-blockers and how server-side CAPI fixes event deduplication.
Google Ads
Google Performance Max (PMax) Optimization Framework: Cut Junk Spend
How to stop Google PMax from eating your budget on brand keywords and cheap display placements while scaling profitable revenue.
Attribution
Reported ROAS vs Real Bank Revenue: Why Ad Dashboards Lie
Why Meta and Google both claim the same sale and how Blended MER + POAS give you true business profitability.