🇨🇦 Canada Practice · Toronto, Vancouver, Montreal & Remote

Performance Marketing & CAPI Attribution for Canadian High-Growth Brands

Ishant Dubey is a senior performance marketing and server-side attribution architect serving Canadian Shopify DTC brands, cross-border US/CA retailers, and B2B companies—engineering 9.3/10 Meta CAPI pipelines, multi-currency CAD/USD attribution, and Google Search STAGs ($1,800 CAD sprint / $3,200 CAD/mo retainer).

Stop losing e-commerce margin to broken cross-border tracking and high domestic agency retainers. Direct senior engineering for Canadian Shopify DTC brands and service businesses. Meta CAPI 9.3/10 Peak EMQ, precision Google Search STAGs, and multi-currency revenue verification.

9.3 / 10
Peak Meta CAPI Event Match Quality (EMQ) on Canadian Shopify Stores
CAD & USD
Seamless Multi-Currency Cross-Border Attribution for US & CA Sales
$1.3M+
Tracked Client Revenue Delivered Across E-Commerce & Lead-Gen Accounts
48 Hrs
Production Turnaround for Server-Side GTM, Meta CAPI & OCT Pipelines
Engineered For Canadian Merchants

Specialized Capabilities For Canadian Brands

Shopify + Meta CAPI Server Infrastructure

Bypassing Safari ITP and browser ad-blockers across Canadian desktop and mobile users:

  • First-party server subdomain routing (e.g., tracking.yourbrand.ca)
  • 1:1 event deduplication using synchronized event_id tokens
  • SHA-256 hashed customer parameters (email, phone, Canadian postal code)
  • Consistent 9.0+ to 9.3/10 Event Match Quality score on Meta Events Manager

Cross-Border US/CA Google Ads Architecture

Eliminating wasted ad spend on cross-border campaigns between Canada and the United States:

  • Geographic campaign isolation preventing USD/CAD conversion confusion
  • Single-Theme Ad Groups with tight headline-to-query message match
  • Comprehensive negative keyword matrices excluding job seekers and free queries
  • Offline Conversion Tracking via Google Ads Data Manager API

Canadian Trades & High-Ticket Lead Funnels

For home services, HVAC, legal practices, and luxury remodeling:

  • Sub-600ms Astro static landing pages with zero WordPress bloat
  • Multi-step qualification gates that filter out low-budget inquiries
  • Direct CRM synchronization (HubSpot, Jobber, Zoho) via secure webhooks
  • Closed-loop offline conversion feedback pushing qualified deals back to ad networks

YouTube SEO & B2B Decision-Maker Video Indexing

Capturing Canadian founders and executives during their active evaluation phase:

  • Timestamp chapters and acoustic transcript matching for Google AI Overviews
  • Video description funnels routing viewers directly into Cal.com diagnostic calls
  • Verified client case studies establishing immediate authority
  • Dominating niche commercial search terms on YouTube and Google Search
★★★★★ Verified Canadian Client Feedback
“Our Shopify store sells across both Canada and the US, and our attribution was completely scrambled between USD/CAD currencies and iOS 14 drops. Ishant engineered a bulletproof server-side CAPI pipeline with 9.3/10 match quality and restructured our Google Ads. Blended ROAS jumped from 2.1x to 4.4x within 60 days.”
— Marc D. · E-Commerce Director, Toronto, Canada
Architecture Blueprints & Proof
Canadian Pricing Model

Canada Retainer & Sprint Pricing (CAD)

Clear deliverables, predictable investment in Canadian Dollars, and zero lock-in contracts.

Technical Sprint
$1,800 CAD
One-time architecture sprint (2 weeks)
  • Complete Server-Side GTM & Meta CAPI setup
  • 9.0+ Event Match Quality score guarantee
  • Google Ads Enhanced Conversions for Leads/Purchases
  • Multi-currency data layer verification (CAD & USD)
  • Full attribution audit & tracking documentation
Book Technical Sprint →

Frequently Asked Questions (Canada Practice)

Q: Why work with an independent specialist instead of a Toronto or Vancouver agency charging $8,000/mo?

Canadian agencies charge steep monthly retainers while passing execution to junior media buyers. I work directly with founders and marketing heads as a senior growth engineer, delivering custom server-side tracking (9.3/10 EMQ), Google Ads STAG architectures, and closed-loop CRM feedback at a predictable investment in Canadian Dollars ($1,800–$3,200 CAD/mo).

Q: How do time zones and communication work between Canada (EST/PST) and your team?

We schedule live strategy calls during your morning hours (EST / PST daytime overlap) via Cal.com. Daily sprint updates, account monitoring, and Loom video walkthroughs are shared asynchronously via Slack and email with zero turnaround delay.

Q: How do you handle multi-currency tracking for Canadian brands selling into the US?

We configure dynamic multi-currency data layers passing normalized transaction values with correct currency codes (CAD and USD) directly into Meta Conversions API and Google Ads Enhanced Conversions, preventing algorithmic revenue miscalculations.

Q: How are invoices processed for Canadian businesses?

Invoices are billed in CAD ($) via international bank transfer (Wise Business, EFT) or corporate credit card. As an export of services, Canadian businesses are not subject to Indian GST, and standard business expense deductibility applies under CRA guidelines.

Q: Can you manage both our Canadian domestic campaigns and US expansion campaigns?

Yes. A large part of our portfolio focuses on Canadian brands scaling into the US market. We structure distinct geo-segmented campaigns with separate budget controls, shipping threshold messaging, and currency reporting.

Q: How do we get started?

Book a 15-minute diagnostic session directly through Cal.com during your convenient Canadian business hours. We will review your current ad accounts live and pinpoint where attribution is leaking.

Schedule a 15-Minute Canadian Strategy Call (EST / PST)

Book a live screen-share diagnostic in your local Canadian timezone. We will inspect your Shopify CAPI, Google Ads, and cross-border attribution setup live.

Open Interactive Calendar (Cal.com) → View Verified Case Studies ($1.3M+ Revenue) ↗
📘 Shopify Meta CAPI & GA4 Guide → 📘 9.3/10 EMQ Architecture Blueprint → 📘 PMax Feed-Only Framework →