E-commerce ROAS & Break-Even Calculator

Apna Average Order Value (AOV), Product Cost aur Current Ad Spend daaliye — turant jaaniye ki profitable hone ke liye kitna ROAS chahiye.

⚙️ Campaign & Product Data

Average Order Value (AOV / Selling Price)

₹

Product Cost / COGS (Per Unit)

₹

Shipping, Packaging & Payment Gateway Fee (Per Unit)

₹

Current Monthly Ad Spend

₹

Current Ad Platform ROAS (e.g. 2.8x)

📊 Profitability Metrics

1.67x
Break-Even ROAS

₹900
Max Allowable CPA

₹1,40,000

Estimated Revenue

₹34,000

Estimated Net Profit

Break-Even ROAS Kya Hota Hai Aur Ye Calculate Karna Kyu Zaroori Hai?

E-commerce aur D2C brands aksar sirf Meta Ads ya Google Ads dashboard me dikhne waale "Purchase ROAS" ko dekh kar khush ho jaate hain. Lekin jab tak aapko apna Break-Even ROAS aur Maximum Allowable CPA nahi pata, tab tak scale karte waqt bank account me paisa bachna impossible hai.

Formula Behind The Calculation:

Break-Even ROAS = Selling Price / (Selling Price - COGS - Shipping & Gateway Fees)

Agar aapka AOV ₹1,500 hai, product banne ka kharcha ₹450 hai aur delivery/gateway fees ₹150 hai, to aapka per-order gross margin ₹900 (60%) hai. Is case me aapka Break-Even ROAS 1.67x hai. Iska matlab agar Meta Ads me aapko 1.67x se zyada ROAS mil raha hai, tabhi aap profit me hain.

Need Help Scaling Your ROAS Profitably?

Ishant Dubey runs high-ROAS paid media and server-side tracking for D2C brands across India. Get a free 15-min ads audit to see where your campaigns are leaking profit.