⚡ Interactive Growth Engine

D2C & E-commerce Break-Even ROAS Calculator

Apna real product economics check karein: COGS, shipping, payment gateway aur RTO (COD Return) consider karke dekhein ki ad spend ke baad bank account me kitna cash bachega.

⚡ 1-Click Industry Presets:

⚙️ Unit Economics & Ad Spend

Average Order Value (AOV) Selling price incl. GST

₹

Product Cost / COGS (Per Unit) Raw material + packaging

₹

Forward Courier + Gateway Fee Shiprocket + 2% Razorpay

₹

Expected COD RTO Rate (%) Undelivered orders reverse cost

Current Monthly Ad Spend Total Meta + Google budget

₹

Current Ad Platform ROAS Dashboard purchase ROAS

📊 True Profitability & Safety Bounds

1.67x

Break-Even ROAS

₹1,080

Max Allowable CPA

₹4,35,000

Est. Gross Revenue

₹1,11,000

Real Net Profit

Revenue Waterfall Share (%) 25.5% Net Margin

COGS: 30%

Ship + Misc: 10%

Ad Spend: 34%

Net Bank Profit: 26%

✅

Scale-Ready Profit Profile: Aapka current ROAS aapke break-even se significantly upar hai. Aap bina cashflow risk ke daily budget 20-30% scale kar sakte hain.

Direct senior review via WhatsApp • Zero pitch • Real campaign leak analysis in 15 mins

Kyu 80% D2C Brands "3x ROAS" Dikhne Ke Baad Bhi Bank Me Loss Me Hote Hain?

Meta Ads ya Google Ads dashboard me dikhne wala "Reported ROAS" ek synthetic metric hai. Wo sirf orders ka gross value count karta hai, jabki real Indian e-commerce me COD RTO (20-35%), forward+reverse shipping, transit damage aur Payment Gateway cuts real bank balance ko khokla kar dete hain.

🚨 The COD RTO Trap

Agar aapke 100 orders me se 25 orders deliver nahi hue (RTO), to aapne 25 orders par ad spend bhi waste kiya aur double courier charges (₹140-₹180 per order) bhi jhele. Dashboard me ROAS 3.0x dikhta hai jabki actual delivered ROAS 1.9x hota hai.

🎯 Maximum Allowable CPA Rule

Aapko hamesha pata hona chahiye ki 1 order deliver karne par kitna maximum customer acquisition cost (CPA) afford kar sakte hain. Agar aapka gross profit ₹800 hai, to CPA ₹600 se upar jaate hi aapki profit equity khatam ho jati hai.

Real Economics Comparison: Reported vs Delivered Profit

Scenario	Reported Dashboard ROAS	RTO Rate	Actual Delivered ROAS	Final Monthly Net Status
Aggressive Broad Match Ads	2.8x	32% (COD heavy)	1.72x	₹-18,500 (Net Loss)
High-Intent Search + CAPI Exclusions	3.4x	18% (Prepaid discounts)	2.68x	+₹1,42,000 (Bank Profit)