Numbers from real client work,
not a portfolio of promises.
Every figure below comes directly from live client analytics dashboards I run — Google Ads, Meta Ads Manager, Server-Side CAPI, or self-hosted CRMs. Client identities are protected under NDA; full screen-share walkthroughs are available on a 1-on-1 audit call.
Verified Client Case Studies & Performance Breakdowns
Paramedical & Healthcare College, Uttar Pradesh
High-Ticket Regional Admissions Funnel (B.Sc Nursing, D.Pharma, GNM)
The Core Problem
Previous agency was spending ₹1.5 Lakh/month running broad match Google search ads. Lead cost was ₹120+ with 65% unqualified leads who thought the courses were free government schemes. Admissions were leaking and counsellors were demotivated.
The Engineering Fix
Rebuilt the campaign into strict Single-Theme Ad Groups (STAGs) targeting high-intent degree seekers only. Replaced slow WordPress page with a sub-second Astro mobile landing page featuring a 1-tap WhatsApp consultation flow connected to an automated CRM sheet with instant counselor lead notifications.
| Campaign / Ad Group | Status | Match Type | Impressions | CTR | Avg. CPC | Cost / Conv. |
|---|---|---|---|---|---|---|
| Search_Paramedical_Admissions_STAG | ● Eligible | [Exact Match] | 48,200 | 8.6% | ₹18.50 | ₹47.20 |
| Search_Geo_Local_HighIntent | ● Eligible | [Phrase + Negative] | 34,120 | 7.2% | ₹21.40 | ₹52.10 |
| Search_Competitor_Defense | ● Eligible | [Exact] | 16,890 | 9.8% | ₹16.90 | ₹38.40 |
Premium Ayurveda & Wellness Brand
Pan-India E-commerce Scaling with Server-Side Conversions API (CAPI)
The Core Problem
Brand scaled budget from ₹5,000/day to ₹35,000/day and ROAS collapsed from 3.2x to 1.7x. Browser-based Meta pixel was dropping 30% of iOS purchases, causing Meta algorithm to optimize for cheap junk clicks instead of real purchasers. High COD returns (RTO) were eating net profits.
The Engineering Fix
Implemented Server-Side Meta CAPI via Cloudflare Workers with 9.4/10 Event Match Quality score. Restructured creative testing with a weekly 5-hook UGC sandbox, and added an automated WhatsApp OTP verification gate for COD orders to cut RTO by 38%.
OSN Academy (Dr. Anurag Agrawal) — UGC-NET & UPSC Coaching
Lead Quality Filtering, Counselor Pipeline & Dead CRM Revival
The Core Problem
Meta Instant Lead Forms were generating 100+ daily leads, but 85% of phone numbers were invalid, switched off, or from students who said "maine toh galti se click kar diya tha". Sales team spent entire days calling invalid numbers.
The Engineering Fix
Completely shut down standard Meta Instant Forms. Built an interactive 3-question qualification quiz with mandatory typed phone numbers and 1-tap WhatsApp brochure delivery. Fed only confirmed qualified leads back to Meta via offline conversion API.
“I really appreciate the efforts of Mr [Ishant] for his dedication towards our issues / problems which we were facing — and his honesty and willingness to manage the problems was commendable. I strongly recommend him — and his work and his knowledge — for those who are searching an honest team.”
e3b0c44298fc1c149afb... [SHA-256]• Phone:
+918770800440 [E.164 Valid]• DataLayer:
user_data object mapped
AW-16765224106• Conversion Action:
Admission_Lead_Qualified• Match Rate: 98.4% across Google Accounts
• GCLID & WBRAID: Captured in DataLayer
• Event Deduplication: 0 Duplicates
> Enhanced Conversions Payload: {"user_provided_data": {"email_sha256": "8a39f0...","phone_sha256": "5c12e8..."},"value": 2499.00,"currency": "INR"}
[MATCH VERIFIED] Google Account ID match confirmed in auction stream. Smart Bidding signal updated.
Dermatology & Hair Restoration Clinic, Indore
Anti-Fraud Competitor Scrubbing + Dynamic Telephony Tracking
The Core Problem
Local competitors in Vijay Nagar / Palasia were repeatedly clicking the clinic's Google Search ads every morning, exhausting their ₹1,500 daily budget before noon with zero phone consultations booked.
The Engineering Fix
Hardened location settings to "Presence Only", excluded Google Search Partners and mobile display networks, deployed server IP subnet exclusions, and set up 60-second Google call tracking with dayparting during clinic operating hours.
What My 15-Minute Technical Audits Typically Uncover
🚨 Broken Purchase Conversion Fires
Found in 7 out of 10 e-commerce accounts: Meta Pixel or Google Ads tracking fires on "Initiate Checkout" or page load rather than verified Order Confirmation. The AI optimizes for cart abandoners instead of paying customers.
🚨 Broad Match Budget Bleed
Google Search campaigns spending 40%+ of daily budget on irrelevant queries like "free online course", "jobs in coaching", or competitor brand names without a structured negative keyword list.
🚨 iOS 14.5+ Attribution Black Hole
Brands relying solely on client-side browser cookies losing 25% to 35% of high-AOV Apple iPhone user conversions, degrading ad platform machine learning and artificially driving up reported CPA.
🚨 Mobile Landing Page Friction
Heavy WordPress pages taking 4.5+ seconds to load on 4G mobile connections, resulting in a 60%+ drop-off rate before visitors even see the headline or contact button.
Want Numbers Like These for Your Brand?
Schedule a 15-minute live screen-share audit. I will review your ad account, tracking setup, and search queries live on call. If your numbers can be moved, I'll give you 3 immediate actionable fixes.
WhatsApp Direct Audit — +91 87708 00440 →