We build and manage scalable performance marketing engines for e-commerce and high-ticket brands. Below are real campaign dashboards, actual Shopify P&L metrics, and server-side tracking architectures.
Real-world interface simulation representing actual live campaign structures and server-side deduplication health.
Event Match Quality (EMQ) on Purchase & Lead Events
| Parameter | Server Source | Format & Security | Match Quality Status |
|---|---|---|---|
em (Email) | sGTM / Webhook | SHA-256 Normalised Lowercase | ✓ 98.2% High Match Rate |
ph (Phone Number) | sGTM / Webhook | E.164 Standard (+91) | ✓ 96.4% High Match Rate |
fbp (Browser ID) | First-Party Cookie | 1-Year Persistent HTTP-only | ✓ 100% Match |
fbc (Click ID) | URL fbclid capture | Restored on Landing Page | ✓ 91.5% Match |
client_ip & user_agent | Server Request Header | Direct TCP/IP pass-through | ✓ 100% Match |
event_id | Browser & Server Shared | Unique UUID v4 / Order Number | ✓ 100% Deduplicated (Zero Double Billing) |
Most agencies brag about "6x ROAS" from Meta Ads Manager while the founder loses money on COD cancellations and RTO. Here is how we measure actual client success:
| Metric | What Typical Agencies Report | What We Actually Track & Deliver |
|---|---|---|
| ROAS Metric | Gross Click ROAS (5.0x – 7.0x) | Net Delivered Cash ROAS (2.8x – 3.5x) |
| Purchase Tracking | Browser-only Pixel (Loses 25-40% on iOS) | Server-Side CAPI Gateway (8.5+ EMQ Score) |
| Creative Strategy | 1-2 generic Canva banners once a month | Weekly 3–5 tested UGC angles & hook scripts |
| RTO & COD Handling | Ignored (Brand bears full return loss) | Prepaid UPI incentives + automated WhatsApp confirmation |
| Reporting Style | Confusing PDFs at end of month | Weekly transparent dashboard linked to Shopify bank deposits |
Real challenges, actionable creative engineering, and verifiable numbers.
High customer acquisition costs and rapid creative fatigue were choking growth. Implemented a systematic 4-angle creative engine and server-side tracking.
True Profitability Engineering: Eliminating vanity ROAS and optimizing strictly on delivered net sales after COD returns and product costs.
Search intent capture and anti-spam lead gating to deliver qualified, counsellable applicants.
Clear, disciplined scope of work designed to sustainably scale Shopify sales.
Meta Pixel + Server-Side Conversions API (CAPI) on Shopify. We ensure an 8.5+ Event Match Quality score with 100% deduplication so Meta’s algorithm optimizes on real buyers, not phantom clicks.
We formulate 3–5 fresh creative angles each week (UGC scripts, hooks, visual demonstration concepts, and static frameworks). You supply the raw footage or product photos; we handle the messaging science.
Clean campaign structuring: ABO for rapid creative testing + CBO for scaling winning angles. No chaotic ad sets competing against each other or exhausting your audience.
No vanity metrics. You get weekly dashboards correlating Meta ad spend with real Shopify net sales and cash flow, so you always know your exact Cost Per Purchase.
No hidden commissions. No ambiguous ad spend percentages. Pure flat fee alignment.
Send us your website URL on WhatsApp. We will perform a quick 3-minute audit of your Meta Pixel and creative angles—completely free, no sales pressure.
Message Ishant on WhatsApp